A the operating system, WindowsPhone7 provide free NokiaMaps (map), NokiaMusic (music) and NokiaNavigation (navigation) service of nokia cellular phone, whether can you spend 420 euros for this up, 270 euros? The answer may be negative.
Yesterday (October 26), nokia world congress (NokiaWorld2011) in London opening the conference, nokia has released the first batch of cooperation with Microsoft mobile phones, WindowsPhone four of the intelligent low-end machine and new services and accessories.
However, to the disappointment of the outside world, in nokia and Microsoft two giant high-profile marriage is not offering to the industry after those products. The personage inside course of study thinks, the mobile phone has not in technology and WP overtake configuration, by trying to make with Microsoft's cooperation the smart phone, the revitalization of the future of the nokia product lines have more uncertainty.
Technology and the configuration is not up to market expectations
In nokia world congress, nokia CEO Stephen Evans the roper released nokia first mobile phone Lumia800 WindowsPhone, this product built-in nokia maps, contains detailed map of China and support driving voice navigation, the retail price of the expected for 420 euros (3718 yuan), the product of November, took the lead in the UK, France, etc on the market.
One is the orientation of Lumia710 WindowsPhone, is expected to retail price for 270 euros (2390 yuan), will be at the end of the year Lumia800 together with in our country Hong Kong, India, Russia, Singapore listed.
In addition, nokia have also issued a touch screen keyboard S40 all cell phone Asha (hope) 200, 300, 201, 303; According to the daily economic news understand, Asha200 not to enter the Chinese market, and other models in the mainland will be changed as 3000, 2010, 3030..
February 11,, nokia and Microsoft announced cooperation, WindowsPhone as smart phones will put the main operating system. And he announced that nokia maps (NokiaMaps) will become the core of the Microsoft mapping service component, nokia's content and applications store will MicrosoftMarketplace integration with Microsoft.
Therefore, the cooperation of the both parties also let the outside world for WP7 has a special to look forward to. However, two of nokia mobile phones after release, the abnormal reaction, but dull.
Communications experts ChenZhiGang think, and in the present market condition iPhone4S compared to products such as apple and nokia's WP7 products in technology and configuration and not to overtake, overall, innovation is not enough, insufficient window. Be worth what carry is, after the cooperation of both sides of the first section product, but we can't see more based on the content of the business integration.
China mobile Internet industry executive vice chairman and secretary-general of the league is li yi for the daily economic news said, no matter the price of the mobile phone is mobile configuration, nokia WP7 products all have no obvious advantage, it also means that nokia is hard to and apple cell phone manufacturers such as legitimate.
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In fact, since apple introduced in 2007 iPhone since the smart phone, nokia is a huge impact, leading to loss of its value, a 63 billion euros ($88 billion).
Up to now, the widespread view that the WindowsPhone perhaps is to recapture the nokia smartphone market share in the "white knight".
Earlier, nokia and Microsoft launched cooperation to speed up the smart phone market share took pace, and Microsoft also requires a important mobile phone manufacturer cooperation, and to promote the development of WindowsPhone operating system to provide a powerful driving force.
Finland FIMBank investment Banks analyst Michael schroeder (MichaelSchroeder) think, "Microsoft and nokia need to create new forward its full strength of equipment, WindowsPhone strategic failure, so if both parties should want to regain the market will be more difficult."
A do not ignore the fact is, the Microsoft as nokia last root life-saving straw, and then, as for Microsoft, nokia was not the only member WindowsPhone faction.
According to the daily economic news reporter understanding, the message says, Microsoft will provide to nokia and samsung 28 million pounds, help nokia and samsung mobile phone for WindowsPhone advertisement marketing activities. As Microsoft strategic partner, nokia won the 20 million pounds of money used to promote the first WindowsPhone7.5 "mango" system of mobile phone.
However, after samsung electronics have also been linked with Microsoft signed a similar cooperation agreement. According to information, nokia has commissioned advertisement company carry out united marketing activities, WindowsPhone to promote mobile phone, highlight the phone function of social media and the application and games.
ChenZhiGang points out, Microsoft WindowsPhone7 platform on the hardware specifications in a strict limit, on the one hand, all WindowsPhone7 platform system level experience won't vary too much; On the other hand, from "heart" for, Microsoft will not only give more nokia "the best-performing and ignore samsung and other manufacturers.
Li yi think, apple experience prove that whether terminal equipment or application, all the users who the world. As for nokia, greatly appreciated and the Meego system also praised the N9 are nokia in limbo, can sustain the life of an ever-bright Symbian also hero, then nokia with other manufacturers to compete with what? WindowsPhone7 apparently is still not a the correct answer, nokia's future with a lot of uncertainty.
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