2013年11月2日 星期六

Apple appeal samsung - Business - Small Business


Three XingEr a sharp decline in quarterly profits. South Korea's samsung electronics 7, preliminary statistics released the business report, and the second quarter are expected to operating profits for 3.7 trillion won ($3.4 billion). And the same period last year, samsung electronics operating profits of historic record, of 5.01 trillion won. Analysis of declining profits think that the main reason is that, flat panel display business sales downturn, covered up the smartphone and tablet computer booming demand. (AFP)

The United States has apple to the international trade commission (IT C) for South Korea's samsung electronics filed suit, call IT C a ban on imports of samsung smartphone and tablet computer. This is the two companies recently as intellectual property rights on serial litigation latest moves, although litigation content and no new ideas, but shows the close cooperation of both sides is partner for market share for conflict and upgrade.

Apple in the latest of a complaint to submit, said samsung electronics a serious violation of the apple's intellectual property rights, when apple introduced a creative product, samsung will then use the apple introduced technology and unique design of similar products. IT released the C6 complaint.

It is reported, apple last week to California federal judge has issued in advance, the application for a ban on demand a ban on selling its samsung electronics, recently released alaxyS G 4 G smartphone and G alaxyT ab10.1 tablet computer. Apple says, samsung electronics illegal copying apple used to iPhone and iPad patent technology.

The patent war by apple first start. On 15 April, apple in California where north federal courts, the case against infringing upon the patent and trademark samsung, said samsung G alaxy series product in packaging, product appearance, interface and the application in design, iPad, iPhone copy serious related products. Apple's accusation, samsung face actively respondent. April 22,, samsung in South Korea, Japan and Germany to apple to file a counterclaim, charged with apple include iO S equipment, a series of products for patent infringement, almost involve apple charges range all smartphones and tablet computer products. Relations between the two sides so tough affair.

The United States on June 28, local time, samsung and formally in the United States to lift up public company Ping fruit is the right man to invade defense, control the iPhone and iPad Ping fruit infringe the multiple samsung patent, and to the international trade commission (IT C) complain to ban the import apple suspect technology equipment, the contradiction of the both sides further escalating. The "apple will bring a lawsuit to IT C in the industry also be seen as samsung's revenge.

Apple and samsung's serial litigation cause market focus one big reason is the delicate relationship. Usually, if international famous IT companies filed a patent litigation between, the two sides are mostly competitive relationship, such as apple has charged that H T C company and nokia smart phones about the hardware and software seamless integration technology violated the patent right. But apple and samsung always kept a close cooperative relationship, samsung is the apple of many products parts supplier and iPhone and iPad of foundry.

Close relations of cooperation can't cover up the pattern of the increasingly competitive. In the fourth quarter of 2010, the smart phone market, apple's market share is 16.1%, samsung smartphone global shipments of four times over the long, the field of increasing the amount of 2 times as long, to 9.6%; In the market, the iPad tablet computer market share from 93% in the third quarter of reduced to 73%, at the same time, samsung's G al-axyT ab tablet computer got a share of 17%, although the gap is obvious, but indeed for iPad market position a considerable threat. From the above data, it is easy to see the intellectual property rights disputes behind apple and samsung, is for smart phones and tablet computer for the market. This is not because the current for both of the close cooperation and fade, because the market share of possession, how much will affect both current and future fundamental interests.

In addition, apple to samsung's break-neck was interpreted as A smart phone market in the field to Google andros (A ndroid) system pressure camp. In the smart phone market, Android is apple's position in threat.

Especially for apple annoyance, the Android operating system can be seen everywhere in the shadow of the iPhone. In the iPhone to take the lead in put out more after touch technology, Android system quickly follow up the popular configuration, and in the user interface design on the suspected in reference to the design of the iPhone, for example boot sliding interface.

In all ndroid camp of A manufacturer for apple, samsung, samsung the threat of A maximum of alaxy G series smartphone and tablet computer market share in the first quarter of this year, rising rapidly samsung have dominated smartphone market share of 11%, 19%, and apple's matches the samsung products whether the exterior or user interface, and even the outer packing are more and more like iPhone. Many market participants also think that apple and samsung electronics and the war, more reflects the current mobile Internet market expands increasingly heated, the competitive situation. Now, at the tablet computer on the market, with the various Pad "new," is highly competitive, smart phones is endless. At this time, as long as there is right and proper, the interests of the time from trademark litigation to technology, is patent litigation to strike your opponent.



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