The confusion of china mobile phone - Business

Throughout this more than 10 years history, although huge domestic mobile phone market has brought the continuing demand also gave numerous or formal or kitchen mobile phone manufacturer brought rich profits, but the core of the mobile phone manufacturing technology is getting more and more far we, and we also has been the world trend to the nose, never really go to hold his own fate. Mercantilism and contempt of independent intellectual property rights let we constantly miss new development opportunity, paid a heavy price. The stronghold of the machine and flame Ten years ago, domestic handset brands started, a mobile phone industry first revolutionary war. Bird, TCL, amoi, KeJian, DongXin, lenovo (the Po), konka, ShouXin... Homebred brand from all directions, rebellion against MOTOROLA, nokia, Siemens and samsung each big international brand of encirclement, greatly weakened the international brand of the monopoly power. And all this in the end of 2003 LianFa families MT K mobile phone chips and cell phone launched solutions change, when MTK after extended to China, domestic some of small packages are as mobile phone manufacturing. In 2007, "mobile licence" system, cancel fortress machine rapidly occupation ZhongDiDuan market at home, the outspoken of TCL, konka, bird, etc are extinguished. But now, but slowly lose a fortress machine line positions. Qiang north by brand shop along mobile phone to occupy and the supermarket zhongguancun underground layer of the customs is put and various Android mobile phone system iPhone-produce aisle very moment of machines are out of the mainstream market fortress. Concrete analysis, the big three factors make the stronghold machine prospects are grim. First, low cost and low requirements of the entry threshold is the fortress mobile phone congenital superiority, but at the same time these also become a mobile phone can't avoid fortress hidden trouble: with the social from all walks of life large investmen t funds, to join the space fortress market quickly becoming crowded, profits growth prospects even then become dim, at the same time as manufacturers have no knowledge property right, lack of core technology, can only in price and cost, and finally let the stronghold market competition as a bloody the red sea. The second, more and more regular brand cell phone manufacturers have begun to MTK chip components, all with the same platform solutions, losing fortress machine cost advantage. And regular brand has better quality and after-sales service, in the price difference, customers will no longer willing to choose the stronghold machine. Third, apple introduced in 2007 and the interface is very simple but appearance with extremely abundant application, the iPhone with disruptive innovation opens the new 3 G intelligence era, but the stronghold of the mobile phone main 2 G chip providers LianFa families into the bureau TD too late, it is difficult to get enough from qualcomm lo wer the price of 3 G chip technology authorized, independent research and development resources and time cost are extremely high. No LianFa families behind the scenes, the kind of Chen fortress machine on the 3 G era completely lost the right. And last year, huawei popularized haisi erp chip for some technology and operation reason stranded, let ever seen gleam of light fortress market again despair. As in the domestic market ZhongDiDuan fortress machine gradually saturated and shrinking profit space, the future of two or three years, many manufacturers will be accelerated escape from the peak of the fortress mobile phone market, once scene infinite fortress machine market will gradually exit the stage of history. The PinPaiJi save his life In the stronghold market before the red sea, have already become inferior brand manufacturers, smell the bloody sharp taste and escape from to regularization road. And among them, the most successful, when is the OPPO TianYu and, they rap idly broke the old fortress market rules of the game. Delicate terminal building, the outpouring of advertising, and the consequent high prices also make them fled before the price war, enjoy the endless never had the high profits. A few have vision enterprise and also started the transformation, the industry says the trip of wash feet ashore. "" When the 3 G intelligence era, the success of the ShuShen OPPO have more bottom spirit and capital strength to cope with, recently, carry high processor and android system X903 OPPO smart phone market, and another big mobile phone manufacturer TianYu had already introduced a variety of 3 G smartphones, its W700 model is get the opportunity to work with alibaba, ali cloud W700 also become the first cloud smart phones. At the same time, the home of the more well-known intelligent mobile Phone brand and lenovo music, MeiZu, please (the Po) and cool, such as huawei have launched their model 3 G systems smart phones. The problem is, when the domestic handset manufacturers into the smart phone market in high-end, still can from apple, samsung and HTC, MOTOROLA and nokia get back a hand? How many chips Scrutinize the domestic manufacturers strategy, mostly but is for socialist again reflect. The chip is took, and the operating system, the display screen and took, and I do a shell, a combination with brands, and finally to market a throw-and when policymakers touted said "we know more Chinese market,", and ever thought, the market is??????? The market is very simple, that is the consumer demand, but also had a few home is really from the point of view of consumers? If only has eyes and profits, if only brand in the smart phone market in the suit dragged out a pen of thinking, and lack of his own thinking and to the real innovation, I'm afraid, this car is a never missed it. At the same time, on the previous labor and raw materials and other production cost advantage pushed by the price war is also hard to work again. Smart phones could no longer be the stronghold of the machine production line can take simple. In the core technology, everyone was disciplined by others. Mobile intelligent chip market, DE meter, samsung and qualcomm three almost monopoly; And the operating system, the Google Android open source almost only system can be chosen. Even display no successful domestic are a. As the mainstream on apple, Android smartphone market of cell phone (including MOTOROLA, samsung and HTC) and nokia + Microsoft alliance between competitive situation increasingly complex and white-hot smartphone, the development of domestic space will receive more extrusion, survive in society-and no independent technology research and development support, no real sense of innovation in the future, new change came only waiting for the puppets of fate. Again

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